Work Experience

Direct Partners / RAPP Oct 2013 - July 2016

Web Developer / Senior Interactive Engineer Performed development tasks in support of media tracking and CRM efforts for multiple clients.

  • Created and maintained landing pages in support of media campaigns.
  • Developed and maintained internal tools to help with marketing tag creation.
  • Assisted in CRM strategy planning and execution.
  • Created data capture pages for use in CRM email campaigns.
  • Developed internal tools to assist the Media department in their tasks.
  • Performed technical SEO audits and created prescriptive documentation to help improve search engine ranking for multiple clients.
  • Created documentation to increase page speed for multiple clients.
  • Implemented basic and advanced event tracking via Google Tag Manager.
  • Built client websites and modules, both by hand and through the use of CMS tools (Squarespace, Drupal and Wordpress).

Quick Highlights

  • WWE - WWE Network Launch
    • Used Google Tag Manager to implement and test tracking tags and custom google events
    • Built landing pages to help drive network signups
  • Whitewave Foods - Silk Soymilk, International Delight and Horizon Dairy
    • Maintained an existing custom Drupal module to support member functionality and coupons
    • Implemented Drupal pages and forms to support member loyalty initiatives
    • Used Google Tag Manager to implement tracking tags and custom google events
  • HBO - HBO Now Launch
    • Used Google Tag Manager to implement and test tracking tags and custom google events
    • Consulted on landing page development as well as using GTM to manipulate page code to support attribution tracking
  • Arrow Electronics
    • Technical SEO analysis and developer recommendations
    • Web page best practice consulting, including critical rendering path, to help reduce page load time
  • Charles Schwab - The Schwab Franchise Opportunity
    • Developed informational mini-site to provide information for potential franchisees
  • Howard Jarvis Taxpayers Association
    • Converted existing website from Drupal to Wordpress
  • Direct Partners
    • Built company website on Wordpress
    • Developed a tool using a Node backend and Bootstrap frontend used to validate URLs and query parameters for use in tracking tags

Xap Corporation Aug 1999 - July 2013

Software Developer Performed management and development tasks related to the design and development of the Xap Mentor and Transitions products.

  • 1999-2000: Front end developer Developed online college applications using HTML, CSS, Javascript, and classic ASP.
  • 2000-2002: Senior front end developer Developed online college applications using HTML, CSS, Javascript, and classic ASP. Assisted in development and maintenance of Xap Mentor websites using HTML, CSS, Javascript, and ASP.
  • 2002-2007: Lead front end developer Managed timeline and updates for several Xap Mentor websites. Developed and maintained Xap Mentor websites using HTML, CSS, Javascript, MSSQL, and ASP.
  • 2008-2010: Front end developer - New Products Worked closely with the software engineering team to develop the front end of the ASP.NET components used in the Xap Transitions product using HTML, CSS, Javascript, and C#.
  • 2010-2013: Software developer Built and maintained components as part of the Xap Transitions product using C#, MSSQL, HTML, CSS, and Javascript. Monitored database performance using Ignite to find and fix poor performing SQL queries. Debugged and fixed both the Xap Transitions product as well as the Xap Mentor product. Used my extensive knowledge of Xap's products to support the Client Services team by assisting with client queries, troubleshooting functionality, and fixing related bugs.

Self Employed 1998 - Present

Freelance Web Design and Development Design and development of personal and professional websites using various web technologies and tools.

Quick Highlights

  • Better Than Body Paint - E-commerce Storefront
    • Developed a custom storefront using PHP, MYSQL, JavaScript, jQuery, Handlebars and using PayPal API integration for payment
    • Built a separate blog section using Wordpress


  • University of Southern California - May 2002

    Information Technology Program Certificate: Interactive Multimedia

  • Hofstra University - May 1998

    Bachelor of Science: Computer Science


Web Technologies

  • Expert Level
    • HTML
    • CSS
    • JavaScript
    • jQuery
  • Intermediate level
    • XML/XSL
    • PHP
  • Additional Web Technologies
    • Bootstrap
    • Angular
    • React
    • Node
    • Wordpress

Software and Other Skills

  • Technical SEO
  • Google Tag Manager
  • Adobe Photoshop and Illustrator